Why is video the best way to market your business in 2023?
The days of getting a second mortgage to buy a television ad for your business are long gone, unless you’re advertising at the superbowl.
The point is this. Video is the best way to market your business in 2023 and beyond. The reasons are the following.
1. Increased video consumption:
With platforms like YouTube, Tik Tok, Instagram and FB REELS, (heck even Pintrest is all video these days), and other platforms such as Twitter, video content has been consistently rising over the years. This trend is set to not only continue but flourish as we see video become the new Google.
2. Mobile and social media dominance:
Everywhere you go these days, people are staring at their screens. If it’s not Tik Tok, it’s a reel. If it’s not What’s app, it’s Instagram, but it’s ALL VIDEO. Video content is, in many ways, the new Google. When people want to find out how you do something, they watch a YouTube video. The younger generation searches Tik Tok for shorts while grandma checks Facebook reels for tips, but both end up back at YouTube for the full-length lesson.
3. Emotional connection and storytelling:
Video has the unique ability to evoke emotions, tell compelling stories, and create a deeper connection with viewers. By leveraging visual and auditory elements, brands can engage their audience on an emotional level, thereby establishing a more memorable brand experience. This leads to increased brand awareness, loyalty, and potential customer conversion.
The moral of the story is this. Your business needs to be creating video content on an ongoing basis if your brand is to remain relevant and continue to grow.
Not only to market itself, but to make that emotional connection with existing clients and potential new ones that only video knows how to do.
To book your brand video consult, click the link below.
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