Why not do a podcast? Then, repurpose that content for marketing!
When you’ve been in the marketing and media game as long as I have, you begin to recognize certain things that everybody does.
Almost every agency, radio station, social media company overpromises, and underdelivers. They all say the same thing. They charge per click, they do seo and mostly rock manbuns. Point is this. You will struggle, especially as a small business, to get real value out of your marketing unless you approach it differently. Let me give you an example.
Why would you pay a social media agency $4000 per month for them to basically post a few pics, write a few captions, and run a couple of ads? One, everybody uses the exact same approach. Two, how do you expect to stand out in a sea of penguins?
By producing a podcast, long or shortform, you give yourself the ability to repurpose that video and audio content at a much higher quality for a much lower cost to use at your discretion for marketing or educational purposes. Heck, you might want to do a series of podcasts that point people to your website to buy your educational course created in addition to your podcast. Whatever it is, it needs to be professionally produced, edited, and packaged. Individually, these costs can be unaffordable for small businesses.
I would advise the podcast route as the most value for money economical way to market your business in 2023. This is what we specialize in at Garcia media. Let’s talk, book a free consult in person or online here,
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